How to Price Products for Maximum Margin

The Art of Pricing

Getting your pricing right is the difference between surviving and thriving. Here's how to think about it.

The Basic Formula

Your retail price should be at minimum 2x your wholesale cost (100% markup). Premium products can sustain 2.5-3x markup.

Category Benchmarks

• THCA Flower: 2-2.5x markup is standard
• Disposable Vapes: 1.8-2.2x markup
• Kratom: 2.5-3x markup (higher perceived value)
• Edibles/Gummies: 2-2.5x markup
• Accessories: 3-4x markup (impulse purchases)

Volume Pricing Strategy

Offer quantity discounts to increase basket size:

• Single unit: Full price
• Buy 2: 10% off
• Buy 5+: 20% off

Competitive Pricing

Know your local competition. Price-match on commodity items (common disposable vapes), but charge premium for unique products (exclusive strains, premium brands).

Psychological Pricing

• Use $X.99 pricing
• Bundle slow movers with fast movers
• Position premium products at eye level

The PCW Advantage

Our tiered wholesale pricing means the more you order, the more margin you keep. Check our pricing tiers.