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Holiday Season Prep: Stock Up Before the Rush

The holiday rush can make or break your Q4. Here's how to prepare your inventory and marketing.

Holiday Season Prep: Stock Up Before the Rush

Win the Holiday Season

Q4 is the biggest revenue quarter for most smoke shops. Preparation is everything.

Timeline

  • October: Analyze last year's sales data, place large orders
  • November: Stock is in, marketing starts, Black Friday prep
  • December: Peak sales, daily restocking, gift-focused displays
  • January: Clearance on seasonal items, assess what worked

What Sells During Holidays

  • Gift-friendly items: Starter kits, premium accessories, branded merchandise
  • Disposable vapes: Convenient gifts, impulse purchases increase
  • Premium flower: Customers upgrade quality for celebrations
  • Edibles/gummies: Party-friendly, shareable
  • Accessories: Rolling trays, grinders, storage — perfect stocking stuffers
  • Marketing Moves

    • Run a 12 Days of Deals promotion
    • Bundle products as "gift sets"
    • Post holiday content on social media
    • Offer gift cards (capture undecided shoppers)

    Inventory Strategy

    • Order 30-40% more than normal for November and December
    • Focus extra stock on top 10 sellers
    • Keep gift-friendly items near the register

    PCW Holiday Support

    We increase warehouse capacity in Q4. Orders still ship within 24 hours. Lock in your holiday inventory early.