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Black Friday Strategies for Smoke Shops
Maximize your Black Friday and Cyber Monday sales with these proven smoke shop strategies.
Black Friday Playbook
Black Friday isn't just for electronics stores. Smoke shops that plan ahead see their biggest sales day of the year.
Pre-Black Friday (1-2 weeks before)
- Tease deals on social media
- Build an email/text list for early access
- Stock up on your top 20 sellers (order 50% extra)
- Create bundled gift sets at various price points
Black Friday Deals That Work
- BOGO: Buy one get one 50% off (moves volume)
- Threshold discounts: Spend $50 get 10% off, $100 get 20% off
- Doorbuster: One killer deal to get people in the door
- Bundle deals: Pre-made gift sets at a savings
In-Store Experience
- Extended hours (open early, close late)
- Music and energy — make it feel like an event
- Samples and product demos
- Fast checkout (nobody waits on Black Friday)
Cyber Monday (for shops with online presence)
- Mirror your in-store deals online
- Free shipping over a threshold
- Online-exclusive deals to drive web traffic
After Black Friday
- Small Business Saturday: lean into the local angle
- December deals: transition to holiday/gift messaging
- Clearance: Move any Black Friday overstock before Christmas